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Paid Search Account Manager – German speaker (hybrid or full remote working)

  • Anywhere

Company Description

lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.

Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do “whatever makes them pink”.

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people”.

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange.

Job Description

Job Description

lastminute.com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the SEM team

The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads and other Performance Marketing products and tools.

Key Responsibilities

Full ownership of performance for a specific market or product area
Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
Optimise accounts to target, management of roadmaps and ensuring timely delivery
Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
Establish new processes and improve existing campaigns with automation solutions
Support internal sharing of knowledge through training and coaching
Adherence of Performance Marketing best practice at all times
Develop your own product knowledge as tools/products evolve/change.

Qualifications

Skills and Experience

Essential

Proven Performance Marketing experience, 3 years with a preferred focus on SEM
Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
Very data-oriented, strong analytical and numeracy skills
Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
Experience in managing large budgets for Paid Search campaigns
Web analytics experience, e.g. Google Analytics, Webtrends etc
Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns
Intermediate German language required.

Desirable

Minimum knowledge of Mysql, BigQuery
Understanding of A/B test tools
A good understanding of App Campaigns channel is a plus.

Additional Information

What we offer

By joining our company, you will have the chance to:

Join a dynamic team in an inclusive-international environment
Grow thanks to the career journey and our internal mobility perspective
Manage your own schedule thanks to the flexible start and end of the working day
Work a shorter working week (36h), of which 4 hours on Friday morning
Get focus time for learning, development and deep work on Friday mornings
Work partially or fully remote according to local laws
Enjoy continuous training thanks to our company platform
Benefit from employee discounts on travel
Receive 2 days off per year for the purpose of volunteering
Get free snacks / fruit / hot drinks / water / beverages at our offices
Participate in amazing winter and summer corporate events.

Originally posted on Himalayas

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