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Digital Marketing Manager – Analytics (Remote Eligible)

  • Anywhere

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Digital Marketing Manager – Analytics leads a team of data analysts and data specialists to provide holistic reporting and deep diagnostic analysis of marketing and communication initiatives across digital channels including advertising, web, SEO, email/marketing automation and social media. He or she is primarily responsible for setting a strategic vision for digital marketing analytics as a function and ensuring timely, accurate and thorough performance reporting and analysis is delivered to internal stakeholders.

The analytics manager collaborates with COE functional leads to define reporting and analysis needs, including working with the Sales and Market Insights (SMI) and Digital Experience and Technology (DXT) teams to identify self-service data opportunities, establish dashboards and inform product development roadmaps for the data and reporting capabilities of the digital marketing tech stack.

This role is an advocate for data-driven decision making – and is a collaborative educator for the right use of the right data across Marketing and CMG. The digital marketing analytics manager has a dotted line connection to the SMI team and actively participates in shared training and development to ensure a consistent perspective on data manipulation, data integration, benchmarking, KPIs, etc.

Essential Duties:

Functional lead responsibilities:

Understand digital marketing channels, marketing strategies and CMG business goals and design data analysis reporting systems to support effective and efficient performance monitoring and opportunity analysis
Serve as a key stakeholder and collaborator with SMI and DXT on the development of data toolsets and integrations
Manage project requests and oversee task assignments to ensure work is delivered effectively and efficiently
Establish a communication cadence with key internal stakeholders to stay ahead of new requests and ensure analytics team is providing the right insights to make effective decisions
Coach across teams to ensure tasks and work product supports data governance and integration needs
Identify trends that may inform strategy or process shifts for other areas of CMG

Data analysis, insight and reporting responsibilities:

Recommend and gain buy in on standard monthly performance reporting for demand generation campaigns
Collaborate with functional leads and DXT to establish channel benchmarks for RSM and industry
Review regular performance reports to validate and consider cross-enterprise trends/anomalies
Run reports or conduct deep dive diagnostics as needed

Team manager responsibilities:

Establish an environment of trust, teamwork, development, empowerment and entrepreneurship through quality communication, relationship development and problem solving
Sets a high standard for team behavior and performance
Identifies and creates opportunities for skill development across the team

• Other duties as assigned

MINIMUM QUALIFICATIONS:

EDUCATION/CERTIFICATIONS

Bachelor’s degree in marketing, statistics, computer science or data science, or 4 years equivalent business experience

TECHNICAL/SOFT SKILLS

Expert understanding of multichannel sales and marketing strategy
Expert understanding and hands on experience with data analysis and visualization tools, required (i.e.PowerBI. Excel, Tableau, Google Data Studio, Domo, etc)
Understanding of SQL, preferred
Understanding of enterprise marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Dynamics CRM, HootSuite, Google, SEMrush, etc)

EXPERIENCE

8+ years of experience in marketing or business analytics roles, with a preference for large organization or professional services experience
2+ years of experience in a leadership role; preferred
Ability to communicate data stories effectively to a variety of audiences

LEADERSHIP SKILLS

Able to project management multiple initiatives simultaneously
Ability to influence marketing and business leaders to understand and make data-based decisions on marketing campaigns and tactics
Coaching and developing individual contributors in technical and soft skill
Ability to identify and develop processes to improve team performance

At RSM, we offer a competitive benefits and compensation package for all our people. We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing. RSM has a generous time off policy with at least 14 paid holidays, wellbeing days and associate and above access to self-managed time off. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

RSM is proud to be an Affirmative Action and Equal Employment Opportunity employer.  We are proud to provide our employees with tools to assist them in being successful in achieving both personal and professional goals. We welcome and support all our employees to thrive in an environment free of discrimination and harassment. As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). However, those candidates who may be recent U.S. college / university graduates possessing 1-2 years of progressive and relevant work experience, excluding internships, in the U.S. or his/her home country would be eligible for hire as an experienced candidate and thus eligible for sponsorship.

Compensation Range: $87,800 – $162,200

Originally posted on Himalayas

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